Shopify, on the other hand, provides a more user-friendly platform with essential SEO features built in, making it easier for store owners who prefer a less hands-on approach. Generally, WordPress might be better for those seeking deeper customization and control over SEO. Yoast makes it really easy to optimize your site using the keywords that you choose. When your site is easy to navigate and everything moves quickly, visitors have no cause for frustration.

However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business. Video content is showing up more and more on the SERP, and in some cases, it is the only opportunity you have to rank higher for a topic. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.

You might need to rank data based on multiple factors, such as sales performance and customer feedback scores. This is where things can get a bit more complex, but it’s entirely doable with Google Sheets. Aside from that, the strategies outlined above really are the key to ranking well on the Google SERP. There’s no exact science to ranking #1, but there are ways to greatly improve your ranking and get the results you need. We’d love to help you put together an advertising strategy that will help you get the results you need.

Obtain Business Directory Listings

Being recognized as a brand to site visitors is a quality that highly successful sites tend BHS Links to have. It’s not that cultivating a brand is a ranking factor, but rather that cultivating site users leads to stronger search signals. It can also be worthwhile to turn your blog posts into scripts for YouTube videos. Once the article is written, adapting it doesn’t require a lot of work.

• You can do many things to rank higher on Google, but it makes sense to start with the easy ones that are within your control.
• So, they’re pretty straightforward to create and you don’t have to rely on other third-party websites.
• Or it may be that users are more satisfied with search results that give them a full answer to their query.
• Video SEO is not only about getting more YouTube video views from Google.

Searcher Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing For

Test your website on different resolutions using the Google Chrome Developer tools. Go through the results and choose keywords with a high search volume aligned with your business goals. It demands constant learning, adaptation, and a commitment to providing valuable, user-first content.

So it’s not surprising that getting your business listed in relevant online directories is a local ranking factor. Catering to search intent, answering some People Also Ask questions in your content, and picking 1 way to improve on top-ranking articles, will put you in good stead. Ranking higher on Google starts with getting a basic understanding of what keywords are. You’ll discover interesting ways to create quality content that satisfies searchers and gets Google’s attention. All the top-ranking pages for “backlink checker” were free tools.

Knowing the intent, whether it’s informational/educational, transactional, or navigational, will help you understand which stage of the sales funnel users are at. And while some of these are so minor most people will never notice them, Google occasionally rolls out an update that significantly impacts search engine results pages (SERPs). Ahrefs’ SERP Checker tool lets you see search results from any location, without using proxies and location-specific IP addresses. When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search.