It’s built for marketers, entrepreneurs, and website owners who want actionable SEO insights without needing to be experts. Pricing starts at $99/month, with no free plan, though there is a 7-day money-back guarantee. Some advanced features, including the AI writing assistant, are available only in higher tiers or as add-ons. BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations. You get visibility into how each location is performing in local search and what can be improved.

Features and Functionality

SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it.

To develop a successful SEO plan, you might also need to combine all the resources you discover online. However, using Dopinger’s SEO tools may help you find everything you require in a single location. This way, our team of professionals can help you create a stronger SEO strategy in addition to saving you time and effort with the use of Dopinger’s SEO tools. They’ll not only make things simpler for you but also make sure you obtain the best outcomes. BHS Links For beginners, Google Analytics and Google Search Console are highly recommended. They provide essential insights into traffic and user behaviour.

Ahrefs SEO WordPress Plugin

• There are so many great options out there for businesses looking for free SEO tools.
• Majestic SEO tools have consistently received praise from SEO veterans since its inception in 2011.
• Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website.
• If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements.

It’s essential for monitoring search performance, indexing status, and resolving technical issues. AccuRanker also integrates with tools like Google Analytics and Google Data Studio, allowing users to build white-label reports or dashboards without switching between platforms. Some tools specialize in one area, while others provide a complete SEO suite. The best choice depends on whether you need deep specialization or a broader set of functions. You can also count on our team to take care of your SEO strategies.

If you’re serious about backlinks (and you should be), Majestic is the tool you need. It digs deeper into link data than anything else on the market, uncovering insights that broader platforms miss. For agencies whose clients require serious link-building or technical SEO work, it’s worth every penny.

Marketers and researchers primarily use it to track how topics of interest evolve in search trends. Using my experience with marketing software, I tested and compared several of the top free SEO tools available. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident that you’ll discover your next free SEO tools in the list below. Use Search Intent in Explore by Keyword and Keyword Suggestions to understand what type of content searchers want and when in their search journey they are querying your target keywords.

Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms. One of its biggest advantages is how much it offers for free. For users who need more, paid plans start at just $6.99/month (billed annually), adding features like advanced analytics, rank tracking, and AI content suggestions. Ahrefs’ Keywords Explorer tool gives you detailed key metrics like search volume, keyword difficulty, click-through rate, and a wide range of related keyword suggestions. It supports over ten search engines, not just Google, and the platform’s data is considered among the most accurate in the industry.

I use Semrush’s Advertising Research tool to see where competitors are investing in search ads. It helps me find profitable SEO keywords that are likely converting searchers into customers. Finally, calculate the true annual cost rather than focusing only on monthly fees.