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Area of expertise

Strategy & KPIs

When effort scatters without direction and performance goes unmeasured, the company stays dependent on its people. We build a clear strategy linked to a system of KPIs, performance dashboards, and a Decision Room, so your institution is run and measured cycle after cycle.

Bodies whose requirements we work to
Saudi Central Bank
Capital Market Authority (CMA)
Ministry of Finance
Major family businesses
Industrial groups
Cooperative associations
Saudi Central Bank
Capital Market Authority (CMA)
Ministry of Finance
Major family businesses
Industrial groups
Cooperative associations
+50
Institutions served by our strategy system
+30
Years building strategies
2012
Founded
4
Phases in our engagement model
The problem

A plan that scatters without direction and performance that goes unmeasured.

What we build

A strategy with KPIs, initiatives, projects, dashboards, and an execution office.

The outcome

A plan that is run and measured cycle after cycle, not ink on paper.

Why you need this service

The challenges institutions face

  • Unclear strategic priorities and conflicting directions
  • Difficulty translating strategy into real, executable initiatives
  • A weak KPI system, or none at all
  • No effective management reports to support decision-making
  • The gap between strategic plans and actual results

When you need this service

  • When preparing to grow or expand into new markets
  • When institutional priorities need realigning
  • When actual performance is poorly linked to strategy
  • When senior management lacks clear monitoring reports
  • When leadership changes or new partners or investors come on board

How we build your strategy: our phased engagement model

We do not start from a template. We derive your strategy through a structured process, each stage feeding the next, from diagnosis all the way to the task assigned to each employee across your organizational structure.

1

Diagnosis and reading the reality

We start from the decision-maker's input, gather information, and read your situation in numbers, then pinpoint the gap between your reality and your ambition.

Decision-maker inputInformation gatheringGap-to-ambition analysis
2

Direction and positioning

We shape the strategic direction that settles where you are headed, and define the positioning that sets you apart in the market.

Strategic directionPositioning and differentiation
3

Building objectives and options

We build the top-level objectives, then the detailed objectives, and put forward considered strategic options to reach them.

Top-level objectivesDetailed objectivesStrategic options
4

Translation into execution

From each objective we derive its initiatives, projects, indicators, and funding lines, cascading down to the task assigned to each employee across your organizational structure, so the plan never stays ink on paper.

InitiativesProjectsIndicatorsFunding linesAssigned tasks
How we generate initiatives

Not by brainstorming, but by analyzing the value chain and the opportunities in your sector through an internal strategy and options library covering fourteen sectors, turning each opportunity into an executable initiative, from opportunity to plan.

This model runs on a mature methodological platform we developed in-house, deriving the plan through unified scientific models, so your strategy is built by methodology, not guesswork.

Tangible deliverables that stay in your hands

Strategy deliverables

  • The corporate strategy document
  • A map of strategic initiatives
  • Balanced scorecards (BSC)

Measurement and monitoring deliverables

  • A KPI matrix
  • Management reports and performance dashboards
  • A system user guide

Tangible, measurable results

🎯
Clear priorities

A strategy translated into clear initiatives and responsibilities for every unit.

📊
An effective KPI system

Indicators tied to objectives at every level of the institution.

📈
Professional management reports

Monitoring dashboards that support strategic decisions continuously.

🔗
Strategy linked to execution

Plans turned into day-to-day work that can be measured and tracked.

👥
Empowered teams

People able to run the system with full independence.

🚀
Ready for growth

A strategic foundation that supports expansion and attracts investment.

Case study: a family business in transition

Rebuilding the strategic system of an industrial group during a leadership transition

Manufacturing & distribution · A Saudi family group

The challenge

A family group across three sectors with revenues exceeding SAR 200 million, struggling with no unified strategy and conflicting priorities across departments, all while preparing to hand leadership to the second generation.

What we delivered

  • An in-depth SWOT analysis for each sector
  • A unified strategy document, 2025 to 2030
  • A KPI system across 3 levels
  • A monthly monitoring dashboard for the board
  • Enablement workshops for the leadership team
The result: management meetings shifted from operational chatter to data-driven strategic reviews, with full clarity of priorities across both generations, within 5 months.

What clients always ask

We focus on linking strategy to a measurable KPI system and real operational reports. We do not stop at a strategy document that ends up in a drawer; we build the full system, from strategy to daily performance and the enablement of your internal team.
It depends on the size of the institution and the number of departments. On average: 3 to 4 months for small and mid-sized organizations, and 5 to 8 months for multi-unit groups. We always begin with an assessment phase that sets the precise timeline.
Yes, and this is in fact the most common request. Many organizations already have a strategy or KPIs in place but suffer from gaps in linkage or execution. We assess the current state and develop what already exists.
The internal team is a core partner, not just a recipient. We work with them in joint workshops and ensure knowledge is fully transferred, so they can run the system with complete independence once the project ends.
Yes. We offer ongoing support options that include periodic performance review sessions, updating indicators as priorities change, and support for quarterly management reports. The arrangement is set with each client according to their needs.

Ready to build an effective strategy?

Our team is ready to discuss your strategic situation and define the right path for your institution.

The Ecosystem

This strategy is run inside our digital ecosystem

A single system that carries your strategy, KPIs, governance, and people, run and measured cycle after cycle, so knowledge lives in the system, not in individuals.

Explore the ecosystem